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Music at work, warmth and humor. Various
creative approaches to promoting Adult Contemporary and Hot
AC stations.
LEEZA GIBBONS is not your average spokesperson. She’s
not an actress, she’s the real thing. With universal
appeal to both men and women, her genuine enthusiasm for
the format is equaled only by her credibility as a recognizable
working mom at the core of the coveted AC demo. She listens
all day, takes “her radio pal” to work and will
gladly extend the endorsement to stations beyond LA that
play her kind of music.
KRWM - Warm 106.9, Seattle (Soft AC)
WTPI, Indianapolis (AC)
KIOI - STAR 101.3, San Francisco (Hot AC)
WQSX, Boston (Rhythmic AC)
98.1 KUDL, Kansas (AC)
WMWX - Mix 95.7, Philadelphia (Hot AC)
CJEZ, Toronto (AC)
CKY, Winnipeg (AC)
CHFM, Calgary (AC)
KLTQ, Omaha (AC)
95.5 WPLJ, New York (Hot AC)
KOSI 101, Denver (AC)
WLMG, New Orleans (AC)
KBIG, Los Angeles (Hot AC)
WRVR, Memphis (AC)
Same Concept - Non Celebrity
In some cases, the combination of effective spokesperson
with lifestyle associations can work just as well without
the recognizable celebrity. For WSNY Sunny 95 in Columbus,
OH, we utilized the Leeza Spots as a model, and following
an extensive casting session, chose Elizabeth to carry the
non-celebrity banner. The overall cost of the production
was substantially less as well.
WSNY Sunny 95, Columbus
Rhythmic AC
KQMV, Seattle
WISX, Philadelphia
More Music, Less Talk
WMJX, Boston
Special Christmas Programming
WMGC, Detroit
Listening at Work
Office Energizers
When another softer AC station has long enjoyed the unchallenged
position of being the go-to music station for most work
environments, it may take a very pointed message to get
listeners to think differently about their choices. This
brand new campaign for WPLJ takes no prisoners in the effort,
and also manages to incorporate morning personalities Scott
& Todd in prominent roles.
95.5 WPLJ, New York
Your Morning Show Goes to Work
Utilizing actual at-work listeners to speak credibly and
enthusiastically about how a station contributes to their
workday is even better when the morning personality gets
involved.
WMGC Magic 105.1 Detroit
The Reasons Campaign
There are lots of good reasons for AC music in the workplace,
and sometimes piling on with a few extraneous ones can help
drive home the key benefit. These :15’s can stand on
their own or be combined as :30’s.
KMXZ, Tuscon
Listeners, from the Heart
Nobody delivers the message or establishes the real “connection”
between a station and its listeners like the listeners
themselves. Actors pretending to be listeners usually
don’t
cut it. We take the time to find the right listeners,
the kind whose
genuine enthusiasm never compromises their credibility.
Directing real people requires a unique talent, and
we’re
the best in the business.
WPLJ, New York
WSNY, Sunny 95, Columbus
KMEO, Memories 96.7, Dallas
94.5 WKTI, Milwaukee
WLTM 94.9 Lite FM, Atlanta
WRQX, Mix 107.3, Washington
KDMX, Mix 102.9, Dallas
Paint Can Mix
As AC music itself evolves and changes, there is an on-going
need to clearly define the exact nature of the “mix,” as
this campaign was designed to do.
WBMX, Boston
The Mix is the Thing
Solidifying the “Mix brand” in the minds of
diary keepers and further defining the core artists was
the driving force behind this promotion. Each :30 is comprised
of 2 X :15’s that can stand on their own.
WBMX, Boston
Hispanic AC
With the huge and growing Hispanic listnership in many
major cities, more and more conventional English language
music stations are asking for the sale. This campaign,
featuring well-known Hispanic television personality, Lesley
Machado, aired simultaneously with WPLJ’s Leeza Gibbons
promotion.
95.5 WPLJ, New York
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