Spots that capitalize on morning show personalities and humor to promote contests, music and/or reinforce brand. The aim is always to showcase the most entertaining aspects of the talent’s appeal or on-air persona. The right concept matters, but it’s equally important that the radio talent be properly directed for the most effective television. Working well with these personalities has always been one of our specialties.

CONTEMPORARY TIE-IN’S

Whether it’s the Olympics, a hot musical act, a major political event, local sports heroes or national water cooler tv shows like Desperate Housewives, American Idol, Joe Millionaire, Survivor or Seinfeld, there are always wonderful opportunities to keep a station current with the trends and at the same time showcase the humorous interaction of on-air personalities.

WAAF, Boston
WPLJ, New York
WXKS, Boston
KSCS, Dallas
WWBB, Providence
WABC, New York

 

SELLING CONTESTS & FORMAT CHANGES

Using expensive tv time to merely “announce” a contest or format change wastes an incredibly valuable chance to reinforce your personalities’ unique entertainment appeal and daily presence in the marketplace. We favor seizing this golden opportunity to further cement the everyday connection between personality and listeners, employing the contest or “new benefit” as the immediate call to action.

Contest Promotion –

WPLJ, New York (The 'PLJ Name Game)
KSCS, Dallas (The Black Vault)
WXKS, Boston (Making National Contests Local)
WLTM, Atlanta (Making National Contests Local)
KHKS, Dallas (Get On The Phone)
KHKS, Dallas (Birthday Game)
WXKS, Boston (Listeners, Games & Birthdays)
WBZ, Boston (Special Contest)

Changing Dial Positions –

KCMG, Los Angeles

Changing Music Formats –

KKOB, Albuquerque

PERSONALITIES INTERACT WITH LISTENERS

The most successful morning shows promote or foster a genuine connection and interaction between the personalities and the listeners. Capturing this magic in a television spot is a challenge, but when it works, it effectively holds up a mirror to that which the station does best. It is something that only “radio” can do on a daily basis, but tv is the perfect medium to demonstrate – in the process, attracting new converts.

WMGC, Detroit
CJEZ, Toronto
KABC, Los Angeles
WRQX, Washington
WPLJ, New York
KMXZ, Tuscon
KISN, Salt Lake City
WGN Talkradio, Chicago
WZID, Manchester