This campaign hammers home the repeated reminder and call-to-action: Did You PLJ Today? It trades off the great connection between PLJ's Scott & Todd and their listeners, which was similarly exploited in our mid 90's promotion (see bottom 3 spots).
Scott, Todd & Rocky (:30)
Real Player low | high Quicktime play
Music and Variety (:15)
PLJ Personalities (:15)
PLJ WebVideo (2:30)
Like a Married Couple (:30)
Good Timing (:30)
Staying In Line (:30)
WPLJ,
New York