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WPLJ, New York 

THE INITIALS NAME GAME SM
Contact us about a unique customized TV campaign to promote your station. The Initials Name Game follows the classic model of being easy to remember and easy for anyone to play. If you’ve got a name, if you’ve got initials, you can play! Just listen tomorrow morning, etc. Dramatic PPM results showed Scott & Todd’s morning show moving from #7 to #4 (25-54) and it has maintained a strong position in the market.

No Shame (:30)

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All You Need (:30)

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Works For Me (:15)

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Look At That (:15)

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Whaddya Know (:15)

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