The challenge: How to incorporate prominent syndicated personalities with your own unique hometown talk hosts into a coherent, memorable, branded message across a variety of day parts. Look at the recent campaigns for WTTK, KABC and WABC, and picture your own line-up aggresively asking for a sale.

WTKK 96.9 FM Talk, Boston
790 KABC, Los Angeles
77 WABC, New York
860 KPAM, Portland
790 WNIS, Norfolk

For TalkRadio, ELECTIONS represent a golden opportunity, not only asking for the sale, but to actually write up the order. It worked for these stations.

WTKK 96.9 FM Talk, Boston
790 KABC, Los Angeles
77 WABC, New York

Nothing matches the credibility of passionate P1 listeners, and when intercut with top talkradio talent doing what they do best, the resulting message packs not only passion but marketing punch.

Talkradio 790 KABC, Los Angeles

Boston’s 96.9 FM Talk is another station that has benefited tremendously from harnessing the heartfelt passion of its P1 listener base. We have done all their television advertising from the day WTKK went all-talk, and it has been rewarded with a steady upward rise in the ratings

WTKK, Boston

Promoting both the information and the talk with an attitude that lowers age demos and draws audience from FM.

WBT, Charlotte

Drawing upon the passion and enthusiasm of young, knowledgeable listeners can be particularly effective when a legendary station needs to capitalize on a longterm tradition as being more relevant than ever.

WGN, Chicago

The dynamic appeal of great talk radio can also be brilliantly reflected in the lively interaction between actual listeners and on-air personalities.

WGN, Chicago
KABC, Los Angeles

IThe Source Campaign integrates critical daily news & information benefits along with regular talk programming, sports play-by-play and winter stormcenter coverage – and it does so in a way that accommodates easy updates to keep the message both topical and seasonal. It has been particularly effective for legendary stations who must now compete with a variety of alternative news sources, and was originally created for Boston ’s WBZ.

WBZ Newsradio, Boston
KDKA, Pittsburgh
WIBC, Indianapolis
Newsradio 610 WTVN, Columbus
Newsradio 710 KIRO, Seattle
1190 KEX, Portland

Reinforcing a contagious habit, like listening to Boston’s legendary sports talkmaster, Eddie Andelman, makes for strong brand identification.

WHDH Sportsradio 850

PROMOTING ALL NEWS, TRAFFIC AND WEATHER

All-day coverage of breaking news and all day traffic updates. That’s the market position that KTRH Newsradio wanted to own. This campaign hammers that message and at the same time allows for inexpensive topical, seasonal updates.

NEWS 1130, Vancouver
KTRH, Houston

Sometimes the benefits of newsradio can be most effectively showcased in comparison to the information source alternatives.

WJR, Detroit

The consequences of not listening to Newsradio often make for memorable marketing opportunities.

WINS, New York

Selecting the right listeners and letting them communicate the key benefits with energy, enthusiasm and conviction reinforces the news station’s unique local connection with maximum credibility. There are :15’s and :10’s as well.

WTMJ Newsradio 620
WCBS, News 88, New York