With WAAF, it’s all about attitude, and Denis Leary pretty much wrote the book on that subject.

107.3FM, WAAF, Boston

The hottest new format in radio, ADULT HITS, requires a promotional TV pitch that is not only musically diverse, but visually entertaining.

93.1 Doug FM, Detroit (WDRQ)

107.5 Frank FM, Portland, ME (WFNK)

How to incorporate Classic Rock, your city, good times and listening at work. This new campaign for WROR, Boston succeeds on all fronts.

WROR, Boston

Highly credible listener testimonials with a good dose of exciting visual AND attitude is a terrific cume builder for Classic Rock.

This campaign from some years back for KGB has always been one of Director Bill Aydelott’s personal favorites. It utilizes music, actual listeners, natural humor and strong local visuals to effectively sell not just format and attitude, but this radio station’s strong identification with the market.

KGB, San Diego

The right attitude is often critical to selling Classic Rock, not just relative to the music butalso how it relates to the morning show. It’s the listeners who again deliver the hard sell for KQRS, but they do it naturally, credibly, enthusiastically and with plenty of attitude.

KQRS, Minneapolis