Many companies produce testimonials. Few do them well. We pioneered the genre for radio, and we’re still the best in the business.

There are many different production “styles” or editing approaches that can be adopted, as demonstrated here, but at the core of every successful testimonial campaign, there must be likeable listeners representing the right demographics, and they must speak with entertaining enthusiasm without sacrificing credibility. It is the hardest type of commercial to execute well, and the way these folks are interviewed and directed is critical. Listeners can’t be “told” what to say. They’ve got to “volunteer” their own reasons for loving the station, and it makes a real difference in both the warmth and the credibility of the marketing message. With the right director, editors don’t have to string together one and two-word, artificially “coached” repetitions of the dial position (ie. “Okay, can you say that again louder?”).

Our approach to testimonials involves a goodly amount of advance time. First we find the right people, and then we actually let’em talk about what they really feel about the station. End result - It’s pretty much always exactly what the marketing research guys want to hear, and more importantly, it’s as entertaining as it is believable. We also include some pampering time to assist them with make-up and on-location lighting that flatters. Look at our testimonials, then look at the competition. If you don’t see a difference in quality, go with the other guys. They’ll be cheaper.

WPLJ, New York (Hot AC)
WMGC, Detroit (AC)
CJEZ, 97.3 EZ Rock, Toronto (AC)
WSNY Sunny 95, Columbus (AC)
WTKK 96.9 FM, Boston (Talk)
790 KABC, Los Angeles (Talk)
KMEO, Memories 96.7, Dallas (Nostalgic AC)
94.5 WKTI, Milwaukee (Hot AC)
WBOS FM, Boston (Triple A)
KMXZ 94.9 Mix FM, Tuscon (AC)
101 KGB FM, San Diego (Classic Rock)
92 KQRS, Minneapolis (Classic Rock)
WXKS KISS 108, Boston (CHR)
KISN 97, Salt Lake City (Hot AC)
WGN AM, Chicago (Talk)
WRQX Mix 107.3, Washington (Hot AC)
The Discovery Channel (Daytime)