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Whether utilizing actual listeners, clever editing, striking
cinematography or humorous interactions among key on-air personalities,
we’re known for helping “radio people” come
across superbly on television. We’re also known as much
for our ability to work directly with key station personnel
as for our aversion to simply knocking out cookie-cutter promos.
With this in mind, we’re creating new approaches every
day, even as we continue to adapt and expand on-going proven
winners. In short, we’re the kind of film and TV folks
who love radio. We get it, we understand it, and we excel
at helping stations establish their brand with an impact in
the ratings book.
• Staff: We don’t
carry the burdensome overhead of year-round staff, real
estate and equipment. We prefer to employ both the latest
advances in production technology and the most innovative
editors. That means on-going relationships with the very
best in-field production personnel in cities coast to coast.
• On-Location:
Ninety per cent of our production efforts take place in
the city where the station is located. We come to you, and
are thus, often able to capitalize on much that is unique
about the station and the market.
• Production Values:
Our stuff looks good, because it has to - we shoot
for Paramount, Warner Brothers and 20th Century Fox on a
regular basis, providing regular location production services
on a long list of prominent episodic network television
shows. If you’ve seen New England sequences in shows
like Ally McBeal,
The Practice, Boston
Public, Judging Amy,
Cheers, Wings,
Becker, St.
Elsewhere, or Two
Guys & A Girl , chances are we shot it.
• Film vs. Tape:
We’ll originate in whatever medium is most appropriate
for the concept. Usually, it’s 16mm or 35mm motion
picture film, but if utilizing a video format advances the
cause (Beta, D-Beta, DVC), we’re happy to employ it.
• Service: In
this company, the key creative element is Bill Aydelott,
and you get the main guy, personally directing every project,
every promotion from start to finish. He strategizes with
station managers, interacts with the talent and has his
eye to the camera before every shot. He is also religious
about promptly returning every phone call..
Repeat Business: We get
a lot of it, because people appreciate the results and enjoy
the experience. In an industry that, by definition, involves
huge egos, we understand that it just isn’t any fun,
if we don’t have a little, well... fun! We commit
to the client, we make our deadlines, we’re easy to work
with, and we laugh a lot.
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